Jonah Berger: Contagious: How to Build Word of Mouth in the Digital Age
Description
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Kanigel introduces us to the playwright John Millington Synge, some of whose characters in "The""Playboy of the Western Contagious: How to Build Word of Mouth in the Digital Age ebook pdf World," were inspired by his time on the island; Carl Marstrander, a Norwegian linguist who gave his place on Norway's Olympic team for a summer on the Blasket; Marie-Louise Sjoestedt, a Celtic studies scholar fresh from the Sorbonne; and central to the story, George Thomson, a British classicist whose involvement with the island and its people we follow from his first visit as a twenty-year-old to the end of his life. "Brings dazzling clarity to the otherwise nerve-wracking confusion of early learning and the adventure of becoming fully human. Highly recommended." John Taylor Gatto, former New York State Teacher of the Year and author of "Dumbing Us Down" In this concluding volume of The Myth of the Machine, Mumford brings to a head his radical revisions of the stale popular conceptions of human and technological progress. Far from being an attack on science and technics, The Pentagon of Power seeks to establish a more organic social order based on technological resources. Index; photographs.
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Author: Jonah Berger
Number of Pages: 256 pages
Published Date: 16 Jan 2014
Publisher: Simon & Schuster Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781471111709
Download Link: Click Here
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